Sunday, February 17, 2013

LIQUID



A new reflection is rising on the horizon of the glass industry, and it’s called Liquid Sci Glass.  The roots of this new brand are buried deep in the experience of their team and leadership.  Decades of owning and operating retail smoke shops, combined with decades of manufacturing experience gives their team a different perspective in all aspects of their business.  As the glass marketplace becomes more and more scientific in nature, it also becomes more difficult from a manufacturing point of view.  Cost and pricing can easily get lost in this ever increasing complexity.  Liquid has the credentialed experience to not only blaze the path of design function, but to engineer the product line with manufacturing efficiencies that translate  into the best value on the shelf.  Simply understanding what a piece should sell for, and backward costing it from there.

                The beauty of Liquid Sci lies in not compromising on the end product, while achieving this value.  Liquid Sci is a true scientific glass company that harnesses all of it’s know-how to provide products made from the highest quality of German glass and ground joints, and made from the hands of the journeymen of the glass industry.  By comprehending the glass, Liquid is able to keep manufacturing cost low and passes that through to the end customer.

                They don’t stand still for very long either.  Driving innovation requires a quick and nimble design team.  Liquid Sci regularly rolls out new product development in response to the changing landscape of the consumer.  Research and development is a continuous undertaking and is considered of paramount importance.  Each design undergoes countless hours of engineering and trials before being considered for the line.  Only one of many will make this first cut, and this depends on pure function.  Not to be in a box Liquid Sci caters to different smokers who have different likes and desires, therefore the line will speak to many different smoking styles.

                Beyond cost and function Liquid offers a stylish look that is found in it’s clean flowing lines as well as it’s flair for art.  Again coming from the retailers point of view, Liquid Sci knows what consumers are looking for, from decal color and design to the finest collaborative art projects, they bring the eyes of the consumer close enough to see the price tag, and that’s a good thing.  What’s next for these guys?  Who knows, but keep looking out because it comes at you fast.

A LEGEND SPEAKS: COPE

Graffiti legend Cope2 speaks to Erb about his history in the New York City scene, his turn to the art world and more


When you think of New York, as we have in this issue of Erb, an almost never-ending list of cultural institutions come to mind. There’s Times Square, the Yankees, the Empire State Building, Broadway and, of course, the Wu-Tang Clan.

Also high on the list for anybody with a mind for hip-hop and artistic mind? Graffiti.

The aerosol art has seen its share of changes over the years, but New York has always been regarded as its birthplace and, generally, its epicenter. Graffiti went from underground to outlawed to commercially viable. It’s changed, evolved, morphed and, eventually, became an in-demand artistic commodity.

So when we wanted to talk New York City graffiti, we looked to Cope2, a tried and true legend of NYC’s scene. As he’ll tell you, he’s grown up and moved on, taken the style he learned on subway cars in the early ’80s and honed it for the fine art and commercial world of 2012.

Now in his mid-40s, he’s shown his work at galleries in New York, Tokyo, Paris and is gearing up for a show in San Francisco later this year. He’s been in a video game, created his own shoe, worked with Time Magazine and much more. And it all started from painting his name on trains.

“Graffiti is pretty much done for me,” Cope2 says from his home in upstate New York. “But it’s always in my blood.”

In a candid interview, we talked to Cope2 about the New York City graffiti scene he grew up in, how it’s changed over the years, his transition into the art world and more.

First and foremost, Cope2, thanks for taking the time to talk to us. How's 2012 been treating you thus far?
So far, it's been a blessed year, considering my art has gone to another level. At the beginning of the year, I had a solo exhibition in Paris called Cope2 “Defiance.” It was a pretty amazing turnout. We had a private reception and everything sold out. The paintings I do are totally different than the normal Cope2 burners and the Cope2 bubble letters. I still keep my traditional style that I’ve been doing for 30-plus years, but it's more mixed-media painting. I guess the French loved the show. That was a good way to start the year. I've got another show coming up in October. So 2012 has been pretty good -- artistically and personally. I can’t complain. God has been good.

For any of our readers who might not be familiar with your work -- we're not a graf mag, after all -- please give us a brief introduction?
I would introduce myself as a Bronx graffiti legend. I started writing graffiti in the late '70s and early '80s in the New York subways, watching the legends before me like Comet, Blade, Mitch 77 and Pnut2. Watching them inspired me to write on subway cars. Throughout the years, around 1988 and 1989, the subway graffiti era died. I moved onto bombing the streets. Through all five boroughs, I was bombing everything. I would just do my name everywhere. Through the ’90s, we used to do more burners, production walls, honor walls. We’d get together with graffiti writers from all around the world. When they came to New York, we'd get together and paint. That's how I made a name for myself: from the subway cars into into the streets and now I’ve transitioned into art galleries, auctions and museums all around the world.

Looking back at the legendary career you've had, what are some of the most memorable moments?
Stealing the spray paint and then going right to the train yard to paint. That was the ultimate thing. Being in the train yard for hours. Then the next day waiting for the trains to roll by and your name would roll by. That was the exciting. People who lived it, know what I’m talking about. It’s an electrifying feeling.

Anything more current?
When I did something for Time Magazine, back in 2005, which was huge. A lot of people were talking about it. It was all over the news. My Adidas collection also, which came out in 2007. I've done a lot of other things, but those were pretty big. Also the Marc Ecko video game, “Getting Up.” That was huge.

In recent years, your work has transferred into the art realm, with shows in places such as Europe, Tokyo and Hollywood in addition to New York. Does the fine art world give you the same satisfaction as the graffiti scene?
The graffiti world is just done. It was great in the early ’80s. Today, it’s just terrible. The young kids have no respect. You have the Internet now and people come on there and label you something you're not. They'll disrespect you. You don't know who these kids are because they're posting under fake names. It’s not the same and it's not even worth it. Today, if I paint, if I do a piece, I do it for me, because I love it. Today, in my mid-40s, I love doing the paintings and exhibiting in an art gallery or museum. People come and appreciate it. They can purchase it and put it their house and it's forever. Graffiti in the streets, it gets painted over or it gets crossed out.
 
Back when you were younger and bombing trains, did you think there was even a possibility this is where you'd end up?
Oh, hell no, I would have never imagined this. You think the subways will be like that forever when you're young. As the years go on, it’s kind of amazing how you transition. I remember writers back in the ’90s doing gallery shows. I didn’t understand how they were painting on canvas and selling it. It was kinda weird. I was like “Uhh, that's not me.’ I always kept it hood and kept it in the streets. But as time went by, things changed. In life you have to look at changes. There's a graffiti task force in New York City now. You can't just paint on anything. I don't need those headaches anymore.

Given your place as a legend in the NYC graffiti, how have you seen the city's scene change over the years -- for better or worse?
It’s definitely changed for the worse. I’m sure it’s the same everywhere, but New York is just too much. The writers can’t get along. This one hates on that one. Back in the ’90s, it was easier to get a big wall and paint it. But I’ve noticed it's starting to get better. So let's see. Give it a couple of years. It might get good again.

Graffiti as a whole is something that's changed immensely since you started out. It's embraced more commercially and artistically. What's your take on whether this is good or bad for the graffiti community?
It’s good for graffiti artists, especially some graffiti artists like me who have a family and children to take care of and bills to pay. If you get a gig, you do something with Adidas or Converse, and you get paid 20 grand to do it, you're gonna do it. It's good money. Some of these graffiti artists, they can't even find a job. If a corporate company comes up to them and wants to pay them 10 or 15 thousand, why not? Who's not going to do it? It doesn't mean you're selling out. You’ve got to live. How long can you keep going illegal graffiti? It just don’t pay after a while.

You've had the opportunity to create with people who are legends in the street and people who highly revered into the art and business communities. Is there anyone or anything -- a real person, a brand, etc. -- you'd want to collaborate with in the future?
Ahh yeah, definitely, I'd like to do something with Hennessy. They did limited edition bottles with Kaw and Futura. They looks really great. That's something I’d like to do. Who know. It's all in God's plan. I’m pretty much down to do anything that's cool. I’m hopefully doing a collaboration with Shepard Fairey and his clothing line. We did a print together. That was amazing. I’d like to do something with Nike. Any company that comes at me with a great deal, I’m always open.







REAL TALK WITH BILL MAHER

Love him? Hate him? It doesn’t matter. Because the comedian knows how to push America’s buttons. And if it were up to him, he’d push the “OK” button on legal pot.

He’s as politically polarizing as Palin. He’s as sharp and funny as the top stand-up comedians. And he’s a fixture on cable’s best network.

Love him or hate him -- and there are plenty of people on both sides of that line -- there’s no denying the significance of Bill Maher.

Rolling Stone magazine recently called Maher “one of the leading satirists of his generation,” which isn’t a generation of nobodies.

He’s the guy whose HBO show “Real Time With Bill Maher” attracts a stew of fascinating people -- politicians, journalists, celebrities. The kind of place where Don Draper from “Mad Men” mingles with a CNN correspondent and the man who is considered the most prominent gay politician in the United States.

But then Maher is also the guy who trashes religion and, to a certain percentage of people, represents everything that’s wrong with America. He is to conservatives what Sarah Palin is to liberals.

And we haven’t even gotten to marijuana yet. Maher is one of most prominent and outspoken supporters of legalizing marijuana. People, of course, find him divisive for that.

Take all this, squish it together and you’ve got a guy who has been able to meld comedy and politics in a way that make Jon Stewart’s shtick look as safe as an episode of “Yo Gabba Gabba.”

Love him or hate, there’s no denying that Maher knowshow to push America’s buttons, and there’s no denying that makes him utterly fascinating -- especially as we prepare for a hotly contested, and predictably contentious, presidential election.

Big, Bad Bill
To some people, Bill Maher is what the enemy looks like.

He’s the smart-alecky, liberal, know-it-all who think he’s better and smarter than you.

He’s the guy who will make a movie like “Religulous” (the title is a mash-up of religion and ridiculous, so that tells you enough about its content) and take joy in how it makes people uncomfortable.

When right-wing talk radio giant Rush Limbaugh was under attack earlier this year for calling a birth-control advocate a “slut,” Maher was the de facto other bully Rush’s defenders pointed at. “But … but … but … did you hear what Bill Maher said about Sarah Palin? He’s said worse.”

Maher is the tough kid in the playground -- but, guess what? His mom and dad are HBO, which have given him free reign on Friday nights expound his thoughts and spout off about his “new rules” since 2003. Fact is: He can get away with it.

He’s the guy who will stick his finger in the thumb of organized religion, or tell off someone he disagrees with better than you wish you could. And that’s why his supporters love him.

Since this is Erb’s New York issue, we’d be remiss not to mention that some of what makes Maher who he is that New York attitude of his.

Born in New York City and raised in New Jersey, he grew up in an Irish-Catholic household until he was a teenager and his family stopped going to church. Maher went on to attend prestigious Cornell University in upstate New York, where he got an English degree.

Though he lives and records his TV show in Los Angeles nowadays, Maher obviously still has ties to New York. In June, it was revealed that he purchased a piece of the New York Mets baseball team.

The pot quotient
Let’s go back to that thing about pushing buttons. If Maher were in charge, there’s one button he would push -- and readers of this periodical would certainly appreciate it. The “legalize marijuana” button.

It’s not just because Maher is a well-known stoner, either. In 2009, on “Real Time,” he said this to Senator (and oft-presidential candidate) Ron Paul:

"When FDR came into office in '33, one of the first things he did was repeal prohibition. He said,  ‘We can’t afford this any more.’ When he was making radical changes, he said ‘Look, we’re serious now. We’re gonna get serious, and people like liquor.’ Well, in this country, people love pot … [applause] … and if we ended that prohibition, it’d be a giant boon of money."

Marijuana legalization is something Maher has talked about frequently. There are, for example, plenty of YouTube videos of him going on the about the subject. But in a 2011 Rolling Stone interview, he talked about the subject from a perspective of personal liberty.

What could be more private than what goes on inside your mind?” Maher said. “You should be allowed to manipulate that as an adult any way you want. Is it one of our top 10 problems, to legalize pot? No, but ending the drug war would be a great way to save a metric fuckton of money.”

He then talked about how he perceives the effects of marijuana:

Some people, it makes paranoid,” Maher said. “Some people, it makes tired and lazy. And some people, it wakes up and makes creative. I'm in that group.”

Creative enough for HBO and for political punditry, sure. But, one question Maher gets asked every so often is whether he himself would ever jump to the other side and run for office. Like Al Franken did.

Sure, potheads would welcome a guy like him. Maher, however, is realistic.

“I think drugs are good and religion is bad,” he told Rolling Stone. “You try starting a campaign with that. I am not the person who is saying the things the majority wants to get behind. But it's a big country, and I'm very happy with the minority that likes me.”

THE WORLD ...
ACCORDING TO BILL MAHER

Some choice quotes to leave Maher’s mouth over the years:

“The problem is that the people with the most ridiculous ideas are always the people who are most certain of them."

“We need more people speaking out. This country is not overrun with rebels and freethinkers. It's overrun with sheep and conformists.”

“You know, if you're an American and you're born at this time in history especially, you're lucky. We all are. We won the world history Powerball lottery.”

“If I thought the Lord was speaking to me I'd check myself into Bellevue, and I think you should too.”

“Jesus, as a philosopher is wonderful. There's no greater role model, in my view, than Jesus Christ. It's just a shame that most of the people who follow him and call themselves Christians act nothing like him.”

“I wish someone would just start Fly At Your Own Risk Airlines. How 'bout that? You can have your hair gel, you can have your lighter, you can have a fucking gun, how bout that? You can show up at the gate five minutes before the plane leaves, and pay in cash, like in the good ol' 1980s. The ticket just says "shit happens" on the back, because that's the way it is anyway.”

“It's very sad how in the information age you cannot get information into people's heads. As long as you write something on the internet and do not add LOL — it is true.”

“Can we go back to using Facebook for what it was originally for -- looking up exes to see how fat they got?”

“New Rule: Stop asking Miss USA contestants if they believe in evolution. It’s not their field. It’s like asking Stephen Hawking if he believes in hair scrunchies. Here’s what they know about: spray tans, fake boobs and baton twirling. Here’s what they don’t know about: everything else. If I cared about the uninformed opinions of some ditsy beauty queen, I’d join the Tea Party.”

“I'll show you Obama's birth certificate when you show me Sarah Palin's high school diploma.”

“Y'know, every time in America some guy gets caught cheating, every media outlet does the same story: "Why Do Men Cheat?" Oh, take a wild fucking guess, would you? I think you're over-thinking this. They're not looking for fantasy, they're looking for … sex. That's it! They want sex. And not just sex; they want new sex. The way women want new shoes. Right? You have shoes, they're perfectly good shoes, you don't want those shoes, you want new shoes.”

I want to thank some very special people without whom I would not be here today. George Bush, Sarah Palin and the Pope. When I came to Hollywood in 1983, I had one dream — to sleep with Jodie Foster. That didn't work out, but this is nice, too.”






Monday, December 3, 2012

THE INSIDE STORY OF THE CHAMPS TRADE SHOW

The organizer of the biggest smokeshop trade show tells us how it all started, why it’s successful and why you should be there


If you’re reading this magazine, then there’s a really good chance the CHAMPS trade show isn’t foreign to you.

It’s where wholesalers, manufacturers and retailers in the smoke shop world meet up twice a year -- well, three times now, but we’ll get to that. They congregate to discover new products, network, place orders and set new trends in the industry.

In short: It’s the event that fuels smoke shops all around the country.

The man in the middle of it all is Jeff Hirschfeld, the president of Gage Enterprises, who oversees the show. He’s watched it grow from he and his partners created out of necessity in 1999 to what is now considered the “premiere counterculture B2B expo.”

CHAMPS recently wrapped up the first of its two shows each year in Las Vegas -- and it was the biggest yet. There were 445 exhibitor booths, more than 36,000 products on display and about 5,000 retail store buyers in attendance.

Next up is CHAMPS East, an annual event that started last year in Atlantic City after demand beckoned the trade show to the other side of the country. This year’s is May 22-24. Then CHAMPS returns to Vegas Aug. 21-23.




“We’re constantly getting bigger and better, taking each show to another level,” Hirschfeld says.

For this piece, however, Hirschfeld took Erb Magazine back in time to tell us about the genesis and growth of CHAMPS -- all in his own words.

THE PRE-CHAMPS ERA
My two partners and I started Gage Waterpipes in 1997 with the goal of getting our merchandise in 5,000 retail stores. We attended trade shows in the tobacco and general merchandising arena.

Back in 1998, we at Gage Waterpipes, along with approximately 30 other businesses who usually participated in these events, were told that we wouldn’t be invited back to either show and that the management had deemed us “undesirable.” We felt rejected to say the least. We all had legitimate businesses. We had payroll, taxes, and bills to pay and yet there we were.

This meant we needed to again hit the road and go door-to-door, store to store or run our businesses out of the backs of our trucks, heading to just about anywhere we could sell our products -- including festival parking lots across the country just to stay afloat. We also tried placing magazine advertisements, but nobody would dare take them or didn’t run our ads.

NEED MEETS INSPIRATION
We were spinning our wheels. In one of my previous ventures, I had worked for a company that sold business machines. My job was to run the sales team that went to various shows across the country from the smallest business fairs in Fresno, Calif., to the granddaddy at the time, the Comdex Show in Las Vegas. I was always wondering what it would be like on the other side of the fence. In discussing this with one of my partners he said, “I used to run raves in San Francisco.” I giggled. I had never been to a rave before and I thought that comparing
business trade shows to a rave was quite a reach. Well, reach we did.

In February 1999, four months after being booted from the other trade shows, we held the first Contemporary Tobacco Accessories (CTA) show held at the Gold Coast Hotel in Las
Vegas with a grand total of 34 booths. After returning home our phones lit up. All the vendors were coming back that August and about 40 others were being added.

Over the next few years we grew rapidly to 250 booths and needed more and more space. With the growth came growing pains, especially the ongoing problem of finding a suitable venue
that would let us come year after year. We moved from hotel to hotel including Palace Station, Stardust, The Riviera and Mandalay Bay, but the main issue was that we were forced to
remain small. We began thinking that we could move to the Las Vegas Convention Center where all of us could do business in a professional and safe environment. But it wasn’t to be … not just yet.

A DARK TIME LEAD TO A REBIRTH
In 2003, as we in the industry call it “Black Monday” hit. You might remember when Tommy Chong went to jail, but this was just the tip of the iceberg. Many companies were hurt financially with heavy government regulations, red tape and various prosecutions. The industry was scared and on the run.

Unfortunately, “Black Monday” was only eight days before our show. A news conference called it “Operation Pipe Dreams” and broadcasts on the national news spoke about our convention in
Las Vegas where all these “bad” people were going to be.

Within two days we had over 165 cancellations, leaving us with only approximately 55 companies exhibiting. We had spent all our money to produce the show and now the business was broke. Even though many of our exhibitor
s understood the situation, they still expected or desired their money back. I was lucky enough to own a home at the time so after talking to my family, I mortgaged my house and refunded every exhibitor who requested it. Thankfully, many of the companies still on life support agreed to come to our next show.

In 2004, a new birth, CHAMPS Trade Show was formed with approximately 80 vendors in attendance. As CHAMPS, we made the major transformation into emphasizing our
commitment to American glass artists. In 2010, we moved to the Las Vegas Convention Center to provide a reliable venue where we can grow exponentially and allow us to work with established distributors and actively seek out new, exciting products. But our exciting growth didn’t stop there.

THE CHAMPS VISION
Our trademark is that CHAMPS is the “Premier Counterculture Business to Business Expo,” but really my belief and goal for CHAMPS is to have anything and everything that goes into a modern day 420/Smoke Shop.

The formula is simple but our goal is to first provide a safe and legal venue to showcase the largest and best wholesale, manufacturers and distributors for our industry. As a part of this
goal we also focus on giving smaller-sized companies or new products an opportunity to reach over 3,000 wholesale buyers.

THE GLASS GAMES
We created the CHAMPS Glass Games to have the greatest American glass artists and glassblowers display their wares and showcase their talents. We also offer them big
money prizes to help create maximum exposure for these artists.

Originally titled the “Flame-Off” and well known as one of the largest glass blowing competitions in the world, we wanted a different approach to a traditional flame-off event. Enter Matt White, the CHAMPS glass coordinator and a DFO winner. White raised the bar for the Glass Games by creating highly competitive events with truly exciting themes such as “Sound, Light and
Movement” for February 2012. Glass Game winners walked away with over $35,000 in cash prizes.

EVERYBODY’S INVITED. AND THEY COME!
Another component of the CHAMPS mission is inviting every retailer in our industry to attend whether by phone or other available methods -- which have changed through the years.
Our most recent show in February 2012 was by far our largest with 445 exhibitor booths, more than 36,000 products on display and approximately 5,000 retail store buyers in attendance. This
was by far our largest numbers ever. After a hard day’s work on the show floor, many of our exhibitors throw wild after-parties, which keeps the fun going till the wee hours of the night. It’s
an experience that I would like to invite all to try. On a rare occasion you may see me, but more than likely I will be in my own room soaking my feet and preparing for another long day.

Other show highlights include the CHAMPS Cash Giveaway that began at our 25th show in Las Vegas. This August we’ll be giving away $1,000 in CHAMPS Cash every hour to 27 lucky retail store buyers – that’s 27 winners and $27,000. Additionally, we are also able to leverage our large customer base to negotiate incredible room plus food deals available only
for CHAMPS attendees. We worked out contracts with hotels including the Hard Rock and The Tuscany Suites (the official CHAMPS headquarters) where we pre-buy 1,000 room nights at $38/night. We also started providing a free shuttle service running all three days of the show to improve the experience, plus save your hard earned dollars along the way.

EAST COAST EXPANSION
For many years our East Coast customers have been asking us to do a show on the east coast. So in 2011 we held our first CHAMPS East show with approximately 160 exhibitor booths and 1,000 retail store buyers. Our next event is scheduled for May 22-24 at the Atlantic City Convention Center.

We have ramped up our advertising budget and hope to effectively increase our number. Not that we think Atlantic City can ever beat Las Vegas. And for those of you that know me, I have lived West Coast/California style for over 40 years, but I was born in Brooklyn, NY – as they say you can take the boy from Brooklyn, but…

FINAL WORDS
Hope to see you all in Atlantic City, May 22-24! If you can’t make it then we’ll see you in Las Vegas, Aug. 21-23, 2012.

Wednesday, November 28, 2012

STUFF WE DIG: ISSUE 2


Movies

“The Dictator”
We’ve seen Sacha Baron Cohen as the bumbling “Borat” and the flamboyant “Bruno” now let’s see what he can do as an outrageous Middle Eastern dictator. In “The Dictator,” Baron Cohen plays Admiral General Aladeen and goes less mockumentary and more scripted comedy. (Out May 11)

“The Avengers”
It’s like a superhero orgy. You take Ironman, The Hulk, Thor, Captain America and the rest of the Marvel crew, put them together and it’s like five comic book movies in one. There’s no shortage of action here. Bet on that. (Out May 4)

Music

Alabama Shakes
You know those bands that sound like they’ve been plucked out of another era? That’s Alabama Shakes -- a bluesy, soulful southern rock band whose young lead singer sounds like a Janis Joplin stand-in. Look for their major-label debut album, “Boys & Girls” and pretend it’s the late ’60s and early ’70s.

Kendrick Lamar
Is this the new heir to the Compton rap throne? Kendrick Lamar -- who has already built a nice underground following behind his laid-back, drug-fueled raps -- earned a powerful co-sign from rap king Dr. Dre, who, lest we forget, introduced us to Snoop Dogg, Eminem and The Game. Kendrick and Dre already dropped “The Recipe.” Find that and look out for more.


TV

“Magic City”
Seek out Starz on your cable box to find “Magic City,” which details the hotel and mobster scene of Miami Beach in 1959.  It’s like “Mad Men” meets “Boardwalk Empire” with a little bit of  “Grand Theft Auto: Vice City” thrown into the mix.



“True Blood”
Look, we don’t like all that “Twilight” nonsense either. When it comes to vampires, we trust HBO. That’s why everybody will be happy to know that “True Blood” is returning for its fifth season starting June 10.




Video Games

“Tom Clancy’s Ghost Recon: Future Soldier”
What gamer doesn’t like to be a bad-ass in the battlefield? “Ghost Recon: Future Solider” will allow you do just that -- as one of four elite soldiers fighting a cross-continent secret war that will decide who rules the world. Better work on that aim, soldier.


Babes

Kate Upton
Even your mom knows Kate Upton is hot. Upton -- if you don’t know the name -- is the smoking hot blonde in the recent Carl’s Jr. TV ad. She was also the Sports Illustrated swimsuit issue covergirl this year and she’s in that regrettable “Three Stooges” movie. She’s everywhere. And all men are happier for it.

Monday, November 26, 2012

The Main Man

Bill Kleppinger brings the happy, hippie vibe to his friendly smoke shop 632 Main

Bill Kleppinger never really intended to open a smoke shop. It just kind of happened.
One day he was a landlord renting out a building on 632 Main St. in Toledo, Ohio. Not too long later, he was in business there himself, running a shop that would eventually be called 632 Main.

When he was the landlord, Kleppinger says his tenants never seemed to “make a go of it” -- even though the rest was reasonable. So he started to operate his own business out of the building. He was selling used goods at first. But then he started buying boxes of rolling papers for some friends, giving them a better deal than the other local smoke shops would. That’s what changed things

“Doing a friend a favor, is what I thought I was doing,” Kleppinger says. “More and more people just wanted me to get them things -- that's how I fell into it. I just started getting people what they needed at a really good price because I was trying to help out friends.”

A connected man is a man who can find business. But in Kleppinger’s case, a connected man and a friendly man is one who stays in business for a long time -- 14 years so far in the case of 632 Main.

You’d only need to talk to Kleppinger for a few minutes to know what kind of guy he is -- he’s the happy hippie we all know, a guy who calls things “groovy” and has a jolly demeanor. He describes the vibe inside 632 Main as “more honest than superficial.”

“I would say everybody thinks that I'm their friend,” says Kleppinger, 53.

He also would say he’s a bit of a pack rat.

“It’s a pretty small store,” he says. “But we have things packed in there. Every inch of the store is packed with different items.”

That includes typical smoke shop items such as glass pipes, posters and clothes, in addition to things like comic books, tapestries and Zippo lighters. Ask him how many items total and he stops for a moment and calculates in his head. At least 300, he decides.

One way he’s devised to get some off the shelves? Sell grab bags.

It’s something he adapted from a friend, but the basic concept should be familiar to most people: You sell a variety of products as a bagged bundle for a flat cost. His cost $10, $20, $35 and $50.

“You have to make each grab bag super awesome where people have to tell their friends,” Kleppinger says.
His grab bags became so popular at 632 Main that other shops in his area started copying him when customers came in asking to get grab bags. That’s when you know you have a product that’s in-demand.

“Every store within a 50-mile radius has copied that,” Kleppinger says.

That’s not the only reminder Kleppinger has about keeping things fresh. When he started his shop in 1998, it was in the era where glass pipes were very high in demand. Today, not as much. Now everybody has glass pipes and not as many people want them.

Point being: Kleppinger has seen the trends come and go -- be they pipes, incense or whatever else. So flexibility goes a long way, he says, as does being the guy who can get people things they want.

“Even though the products change, people still need something,” Kleppinger says. “If you're able to talk to those people on a legitimate person-to-person basis, you can find out what that is and be able to sell them something.

“It just gets back to treating your customer like a friend.”

WORDS OF WISDOM

632 Main’s Bill Kleppinger offers three tips for other smoke shops owners out there

Be Flexible: “To make it long-term you have to flexible with what you're selling. Things that sold a lot one day aren't going to necessarily be selling a lot tomorrow.”

Try grab bags: “It's a very good way, as a store owner, to get some of your merchandise out into the community rather than having that merchandise sit on the shelf. It’s no haggle, bottom-line price for some of your merchandise.”

Believe in yourself: “Be true to yourself and believe what you're doing is the right thing. When you face challenges or when times are tight financially, you’ll keep making it through.”

Sunday, November 11, 2012

WIZ KID

Budding hip-hop superstar Wiz Khalifa joins the elite circle of music’s most famous potheads with a little help from Snoop Dogg

The hip-hop collaboration that got the most attention in 2011 was Watch the Throne -- the tandem album from megastars Jay-Z and Kanye West.

But while Jigga and ‘Ye postured and bragged about how rich and famous they were, another hip-hop twosome was -- metaphorically speaking -- sitting in the back row, blazed out of their minds, too high to even care. Heck, maybe that’s not a metaphor. It’s Snoop Dogg and Wiz Khalifa we’re talking about.

You’d never want to bet against either of them being stoned.

Instead of watching the throne, this duo was actually passing the torch. Emphasis in “passing.”
On “Mac and Devin Go to High School,” the joint album released by Snoop and Wiz, you could almost hear hip-hop’s most esteemed pothead welcoming his younger counterpart into the inner circle.

The pair is like a hip-hop version of Cheech & Chong, a comparison that might hold even more weight once the accompanying “Mac and Devin” movie -- a stoner flick, no doubt -- see its release. That’s expected in February.

“It's a buddy film and we're just playing on our relationship,”

Khalifa recently told Spin magazine, 

“giving people something fun to get high to. That's the mission of the film.”

Something to get high to? This kid learn quick.

MOUNT KUSHMORE
If someone were to erect a Mount Rushmore of music’s pothead -- perhaps Mount Kushmore, in this case -- you could make a good case for Khalifa’s mug to be up there with Snoop and fellow pot icons Bob Marley and Willie Nelson.
This new project signals the latest in what’s been a rapid rise to the top of Khalifa -- a 24-year-old from Pittsburg who bubbled in rap’s underground and mixtape scene before finding major label success in 2011 with singles such as “Black & Yellow” and “Roll Up.”
You’d only need to listen to one Khalifa verse to hear how devoted he is to weed. It’s inescapable really. While it’s common to hear rappers brag about how much money they have or how gangster they are, Wiz simply brags about how much weed he smokes.
It goes beyond bragging really. He knows his stuff. Check his mixtape cut “Flickin’ Ashes” for an end-song diatribe shouting out various weed strands from around the country and then letting everyone know: “I’m rollin’ me a whole week's worth, in one blunt, you know? And that's just to get a little high.”

Fun fact: Wiz has said in interviews that he spends $10,000 per month on Mary Jane.

His breakthrough mixtape, 2010’s “Kush & Orange Juice,” was essentially a whole album of weed songs. Just check the titles: “Still Blazin’,” “Up” and “Good Dank.”
Not since Snoop Dogg had hip-hop seen such a devoted pothead. Nor has there been a single artist so explicitly attached to a stoner persona.
Like any good stoner celeb, Wiz had a much-publicized arrest under his belt. He got caught up with 30 pounds of weed before a show in North California in 2010.
Yep, 30 pounds. That’s gotta be worth some kind of merit badge, right?

YOUNG, WILD & FREE
On the “Mac and Devin” album with Snoop, the lead single is titled “Young, Wild & Free,” a youthful anthem about independence, partying and, of course, smoking weed.

In this case, Khalifa brags about smoking joints “as big as King Kong’s fingers” before the catchy sing-songy chorus hits: “So what we get drunk? / So what we smoke weed?/ We’re just having fun / We don’t care who cares who sees.”

In many ways, that sums up the appeal of Wiz Khalifa quite concisely. He’s young, doesn’t take himself too seriously, doesn’t care a whole heck of a lot society’s norms -- and his young fans love him for it.

He appeals to a demographic that, largely, was too young to remember when Snoop Dogg dropped “Doggystyle,” a demographic that probably isn’t searching YouTube for Willie Nelson songs, a demographic whose parents are Bob Marley fans.

There is a diversity to what Wiz is doing, though. His songs have sampled indie rock songs and even video game theme music. Some songs have a reggae flair, some are total pop anthems.

It fits in with a younger generation that’s less and less bound by music genre -- but totally entrenched in the lifestyle of it all. Twenty-somethings enamored with the pot culture? They’re the ones in the front row of Wiz shows, rapping along to every word.

There’s probably many a young person who smoked their first joint listening to a Wiz Khalifa song these past couple years.

If that’s not the sign of a young icon in the weed-meets-music world, then we don’t know what is.