Sunday, February 17, 2013

LIQUID



A new reflection is rising on the horizon of the glass industry, and it’s called Liquid Sci Glass.  The roots of this new brand are buried deep in the experience of their team and leadership.  Decades of owning and operating retail smoke shops, combined with decades of manufacturing experience gives their team a different perspective in all aspects of their business.  As the glass marketplace becomes more and more scientific in nature, it also becomes more difficult from a manufacturing point of view.  Cost and pricing can easily get lost in this ever increasing complexity.  Liquid has the credentialed experience to not only blaze the path of design function, but to engineer the product line with manufacturing efficiencies that translate  into the best value on the shelf.  Simply understanding what a piece should sell for, and backward costing it from there.

                The beauty of Liquid Sci lies in not compromising on the end product, while achieving this value.  Liquid Sci is a true scientific glass company that harnesses all of it’s know-how to provide products made from the highest quality of German glass and ground joints, and made from the hands of the journeymen of the glass industry.  By comprehending the glass, Liquid is able to keep manufacturing cost low and passes that through to the end customer.

                They don’t stand still for very long either.  Driving innovation requires a quick and nimble design team.  Liquid Sci regularly rolls out new product development in response to the changing landscape of the consumer.  Research and development is a continuous undertaking and is considered of paramount importance.  Each design undergoes countless hours of engineering and trials before being considered for the line.  Only one of many will make this first cut, and this depends on pure function.  Not to be in a box Liquid Sci caters to different smokers who have different likes and desires, therefore the line will speak to many different smoking styles.

                Beyond cost and function Liquid offers a stylish look that is found in it’s clean flowing lines as well as it’s flair for art.  Again coming from the retailers point of view, Liquid Sci knows what consumers are looking for, from decal color and design to the finest collaborative art projects, they bring the eyes of the consumer close enough to see the price tag, and that’s a good thing.  What’s next for these guys?  Who knows, but keep looking out because it comes at you fast.

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